Puma is a German athletic brand founded in 1924. It offers a true label of elegance, comfort, and performance to those who love sports and “casual” clothing. Puma has been able to create unique innovations that other sports brands envy. Moulded cleats for soccer shoes, for example, were invented by the Puma company. The third largest brand of sports equipment in the world, Puma also offers its expertise through its footwear, clothing, and fashion accessories collections. Always inspired by the world of sports, these are clothes that can be worn in places other than in a gym or on a basketball court. Thanks to Puma, sport becomes fashion. The Puma Lifestyle collection also allows the brand to leave its athletic lines to lean more towards fashion. To do this, the German manufacturer had the excellent idea to entrust entire lines of clothing and footwear to designers such as Alexander McQueen and Hussein Chalayan.