Serge Aboujedid founded his brand of leather clothing in 1974 and named it Redskins, a name inspired by the big open spaces in America that he had dreamed about since he was a child, and by the “American way of life” that fascinated him. Very quickly, Redskins managed to position itself in the world of fashion through its choice of high quality materials and some pieces that became classics, like the Speedway jacket, a beige leather bomber jacket. In the 2000s, Redskins diversified its production of leather items and began offering leather goods and luggage, as well as a line of sunglasses, shoes, and clothing. Among the popular items, Redskins jeans come in several form-fitting cuts: regular fit, skinny, boyfriend... Although the brand’s flagship product remains the Redskins men’s leather jacket, there has been an increase in women’s items in recent years and many more jackets in bright colors like blue, orange, and red.