With the emphasis on comfort, Sloggi arrived on the women’s undergarment market in 1979. With a line of women’s cotton underwear, enhanced by a little spandex for even more comfort, Sloggi based its success on very durable women’s underwear, which feels nice and not restrained. A little later, in 1986, Sloggi men’s briefs appeared, bringing a new view of men’s comfort to the male underwear sector. Today, there are also Sloggi bras, allowing for coordinated ensembles, as sexy as they are comfortable to wear, as well as men’s underwear. Sloggi underwear is practical and durable, to wear as much while playing sports as on a daily basis, and it doesn’t lose its shape despite being washed many times. Today the brand offers underwear in many styles that are colourful, trendy, and cheerful, in order to meet everyone’s needs and expectations.